The reality is that any new product or service can be copied, the quality can be made comparable, the incentives can be offered, and teh prices can be cut in an effort to make a company competitive. But what really breeds long-term customer loyalty (and with it success of the company) isn’t a specific product or a discount but rather the authentic belief your customers hold that binds them to your company and makes them relate to your company’s mission in the world. That is what speaks to customers’ emotions, dreams, and values. 

– Ekaterina Walter, Think Like Zuck

Don’t worry about people stealing your design work. Worry about the day they stop.

– Jeffrey Zeidman, A List Apart Publisher

Nothing works better than just improving your product.

– Joel Spolsky, Stack Overflow co-founder


What would you do if you weren’t afraid?

– Sheryl Sandberg, COO of Facebook

There’s nothing cheap about loyalty.

– Ryan Bingham, Up in the Air

You should learn from your competitor, but never copy. Copy and you die.

– Jack Ma, Founder of Alibaba

Truly successful decision-making relies on a balance between deliberate and instinctive thinking.

– Malcolm Gladwell


The ultimate content strategy is listening.

– Marcus Sheridan, Founder of The Sales Lion

Tell a story. Make it true. Make it compelling. And make it relevant.

– Rand Fishkin, Founder and CEO of

The best marketing doesn’t feel like marketing.

– Tom Fishburne, Marketoonist

When it gets difficult is often right before you succeed.

– Chris Garrett, ProBlogger book

Product designers must know their user’s internal triggers – that is, the pain they seek to solve. But finding customers’ internal triggers requires learning more about people than what they can tell you in a survey. It requires digging deeper to understand how your users feel.

– Nir Eyal, Hooked: How to Build Habit-Forming Products 

Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money – that’s a result. By WHY I mean what is your purpose, cause, or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

Simon Sinek, Start with Why

Mo Seetubtim

Mo Seetubtim

Founder of The Happiness Planner